Home > Abstrak, Agroekoteknologi, Jurnal > Journal ” Supply Chains in New and Emerging Fruit Industries: the Management of Quality as a Strategic Tool ”

Journal ” Supply Chains in New and Emerging Fruit Industries: the Management of Quality as a Strategic Tool ”

December 10th, 2012

Klik :  supply chanins in new and emerging fruit industris ,the management of quality as strategis tool

Keywords: new industries, supply chain management, quality, intervention,
The literature on new and emerging industries in horticulture is dominated
by studies of the fit between new species and their environment. Very little attention
has been paid to how a successfully adapted new species may lead to a successful
new industry. In practice, it is the marketplace that converts new products into
income, so adaptability and marketability both drive success in new industries.
However, studies that integrate both these drivers in a systems view of how a new
industry emerges are rare.
Recently, supply chain management has emerged as a conceptual framework
for describing and analysing the complex system that links the production of food
and fibre products to their consumption. It is a framework that captures the
logistical, economic, marketing, technical, information and human resource
elements of the production-to-consumption chain.
The relatively few studies of success and failure in new agricultural industries
point to three conditions associated with failure: poor orientation to the market;
lack of reliable information; and lack of collective behaviour among industry
participants. It is possible to address each of these issues using a supply chain
management framework, so it is reasonable to question whether adopting such a
framework would give a new horticultural industry an improved chance of success.
This paper draws from research over the last eleven years with three new
horticultural industries in Australia: sweet persimmons, bamboo and native flowers.
It demonstrates how supply chain management principles have provided a strategic
framework for a core group to focus collaboratively on its marketing, production
and information systems. Paramount to the approach is the need to achieve quality
across all the activities of the core group – not just product quality as perceived by
the consumer. Results indicate that attention to quality not only satisfies consumers,
but it also builds trusting relationships among chain partners. Trusting relationships
bind the members of the chain, particularly when facing difficult decisions. As a
result of this research, each of these three new industry groups is developing a
competitive strategy based around their own high quality ‘hand crafted’ supply



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